Cold cold cash and all you don’t want to hear about your online business

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I know it’s not a very enticing title, but it’s as real as it gets. I was watching a video a few minutes ago and this man was saying how money and even wanting to make money has bad connotations associated to it. And it is true. Even your employer, who you work for so you can get paid, wants to know that you are not doing things “just for the money”. But isn’t that terribly naive? Wouldn’t we all simply stay home and spend as much time with our families or pursuing our dreams if it wasn’t for the need to have money? Even if you have a job in your field of interest, it is likely that you don’t agree with every directive you’re given so, if money was no problem, it is also likely that you would build your own business and do the job you want under your own terms.

The truth is money is one of the essential needs for survival, because without it we can’t get what we actually need, whether it’s food, drink, furniture or a Sky subscription so you can watch Game of Thrones.

The ways in which we achieve this, though, are changing. More and more people, mostly women (including yours truly) turn to the Internet for that. Whether it’s selling crafts on Etsy or becoming a representative for some already established company such as Younique or Avon, many people have turned to some sort of business that requires online marketing. Lately, however, what I see is a lot of people trying to teach how to have success in this sort of business.

And what’s wrong with that, you ask. Nothing, except that I can’t see where these coaches have got their experience from. They all claim to have made money in the past in their own business, but nowhere do you get a link to these successful enterprises. E-books are self published everyday about how to succeed and include a handful of very spaced bullet point lists with so called tips. I see more people trying to sell the hows than the products.

And on that point, to be honest, where is the product? People try to sell the products on their own pages, but many concentrate all their effort on getting more members and don’t do any work on selling the products. This includes very misleading pictures of ladies having a cup of tea while leaning back on a chair distractedly staring at a computer screen with a smile ear to ear.

Well, let me enlighten you, that lady is by no means dealing with any sort of business. She’s probably watching a video of a cat on roller blades trying not to think about the anxiety that wondering how she is going to make her business work causes her.

Don’t get me wrong, some people do manage to make their businesses work and I believe is a question of perseverance more than anything else, but don’t believe any claims that money will roll into your bank account as you sleep and will cost you nothing. If I have learnt a lesson from my parents, who owned their own businesses, is that any business requires a lot of work and/or a big investment.

Now, I am fully aware that this is not the sort of article that will make me popular. The articles that get a lot of views are those that have title such as: 10 top websites where to make money, 15 legitimate work from home jobs, and so on, because people don’t want to hear that things require work, they want to hear that it will be easy and that they can spend five minutes a day on it and make hundreds of [insert currency appropriate to your country here].

Well, this is my very own top 5 list if you’re thinking about embarking in this sort of enterprise:

#1 DON’T BELIEVE ANY CLAIMS OF EASY MONEY!

#2 THINK VERY CAREFULLY IF YOU HAVE THE TIME TO INVEST IN THIS SORT OF BUSINESS.

#3 MAKE SURE YOU ARE WILLING TO PUT IN THE HARD WORK THAT IS REQUIRED TO MAKE ANY BUSINESS WORK.

#4 DO YOUR HOMEWORK. RESEARCH THE COMPANY’S BACKGROUND OR LOOK INTO OTHER PEOPLE’S BUSINESSES IF YOU ARE STARTING FROM SCRATCH.

#5 DON’T GIVE UP. PERSEVERANCE IS THE ONE SINGLE MOST IMPORTANT FACTOR IN YOUR SUCCESS.

One claim is true, though, and is that you do get to spend more time with your family, whether you are making money or not. Right now, I am sitting next to my little boy, who is coloring a picture. Something in the air is telling me there is a nappy to be changed, though. Yet another joy of working from home!

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